Having a great corporate email signature grabs the attention of your recipients and allows you to look more professional. That’s why there are many factors to consider when creating your corporate email signature. These factors are as follows:
1. Limit your corporate mail signature to 3 or 4 lines of text
Your email signature should contain 4 key elements: your name, job title (optional), your company (with a link to the website), and your phone number.
Corporate email signature example
Director of human resources
If the above template seems too simple to you, you need to develop the corporate signature template. So how will you do this?
- Provide links to your professional social accounts. You can add your LinkedIn or Twitter profile to your signature.
- Share a product or content. Have you created a product that you are proud of and want to share with your potential customers? Have you published a blog post highlighting your expertise and skills? You can share them all in your corporate email signature.
- Add a call to action. For example, book a demo, sign up for an event, download a whitepaper, etc. You can make additions.
- Make sure to avoid listing all your phone numbers, email addresses, and social networks when making these additions. Because the more links you include in your email signature, the less likely your recipients will click on them.
2. Use a standard font
If the recipient of an email has not downloaded the font you used, your signature will open in a different font. That’s why you should use a standard text font available on almost all systems.
Well, if you are asking if I can use more than one font to highlight the details, you can change the size of the font instead of using multiple fonts to highlight different details. Alternatively, you can also bold some of its text to highlight these parts of your professional email signature.
3. Avoid using only images
Adding an image to your business email signature is highly advantageous. That’s why getting your employees to add their own photos to corporate mail signature designs adds a personal touch to their emails that a logo or plain text can’t. This is especially helpful when you’re in an industry where you and your employees interact with customers on a regular basis. However, if you wish, you can also add your company logo instead of employee photos.
Whichever option you choose, the email signature should not be a mere image on its own. While this looks nice as a design, it is not functional.
For example, if you include a link to your company’s website, you want the email recipient to click that link and be redirected to the site. The same goes for contact numbers. This is not possible if an image has your contact number and a URL link to the company.
Also, some devices and email services have default settings that block images. So if you use a standalone image, buyers won’t be able to see it. That’s why you need to have your employees include both text and images in their email signatures.
4. Add legal notices
The applicability of disclaimers in professional email signatures is different in each country. However, it is recommended that certain industries, especially law, banking and finance, include a disclaimer in your business email signature.
The basis of all professional email signature disclaimers is confidentiality. This indicates that the email is private and intended only for the intended recipient.
What should be included in the legal notice includes:
- Exclusion of liability provisions
- Safety clauses
- Regulatory compliance clauses.
Remember, you may want to protect your company, but at the same time, you shouldn’t add too many unnecessary things to your corporate email signature.
5. Leverage clickable HTML email signatures
With Clickable HTML signatures, you can have your employees’ professional email signatures redirect email recipients to another location, such as a website or social media platform, when clicked.
Other clickable links you should include are links to the company’s social media platforms. This includes LinkedIn, Facebook, Twitter, Pinterest, Instagram, etc. are included.
However, make sure these platforms are up to date and relevant. Don’t include too many social media platforms.
Corporate Mail Signature Creation Tools
You can use the following applications to create a professional email signature:
With this popular tool used by many people who want to professionalize their e-mails, you can create a professional e-mail signature completely free of charge and very effective.
Weadvocacy is an email signature solution that lets you align all your employees’ email signatures in a few clicks. The administrator can easily customize the signatures using an editor and a customizable library.
WiseStamp is a free professional email signature generator that integrates directly with your email client and automatically uploads beautiful designs and custom signatures to your editing window.
Using WiseStamp, you can easily add a photo to your signature, your latest blog post or an RSS feed featured on social media, etc. you can add
If you want to create a unique and original corporate mail signature design, you can use Newoldstamp. Newoldstamp lets you choose from 18 email signature templates; It allows you to customize the format, colors, fonts, share your photo, social network links, etc. allows you to integrate it, however, it is not free and is quite expensive.
In summary, we can say that a good corporate email signature allows you to promote your brand and increase traffic to your website and social media accounts. It makes it easy to direct potential customers to your website or contact information.
It is also a free advertisement for your brand. That’s why you need to create effective professional email signatures for your employees. By following the tips I shared with you above, you can create a corporate e-mail signature and learn how to use this e-mail in the most effective way.